4RV Reading, Writing, & Art News: What does the Art Director mean by “I need you to clean-up your work for print”. : by Aidana WillowRaven
In the world of book illustration, you’ll typically find two types of artists: those who are fine art trained, and those who are graphic design trained. I am seeing more and more artists crossing and blurring those lines and performing tasks in both the “fine artist” and “graphic designer” traditions (often calling themselves ‘‘graphic artists’’ or ‘‘graphic illustrators’’ or some other combination), but the basis of the training for each is very different. Each approaches an illustration in a different manner and from a different perspective. They may sometimes use the same tool, but the way they use that tool can differ greatly.
Understanding this difference is essential in my dealings with the artists at 4RV, and I assume it’s much the same with most ADs (Art Directors). I often have to explain to a fine artist what I mean by “I need you to clean-up your work for print,” where as a graphic designer usually knows what I mean already. This need to explain what “clean-up” means can frustrate an AD or publisher because to him or her, it seems stupid-basic-simple, unless they have a background in both traditions. Professors with art colleges, online or otherwise, may use the same terms, so head's up!
Hopefully, this post will help a few fine artists feel less flustered when their AD says, “I need you to clean-up your work for print.” It may also help your AD’s sanity if you already know what they mean when they say it ... lol.
Why does the AD think my work is “dirty”?
*catch the rest of the article on the 4RV newsletter blog via the link above*
Until next time...