|Find Jinx Schwartz on|
Your book cover has a critical though brief, job. It has a fraction of a second to grab a reader's attention. If it catches a reader's eye, it only has a few more seconds to let the reader know its genre and compel them to read the description. After that, it's up to the author's words to make the sale.
Of course, many buy a book solely for the cover (like me), but even for those who think the cover inconsequential, and give it no thought whatsoever, would they have stopped to read the description if not for the cover catching their attention? It stands to reason that those readers make unconscious decisions when deciding whether to investigate further.
Knowing this, you may be wondering what one sees, either consciously or unconsciously when looking for a book.
|Find Shakuita Johnson on|
The second thing your cover should express is genre. I know there is a trend for oblique, abstract covers, with the mentality of, "Compelling works regardless of subject matter or representing the text," but I disagree. A cover like Twilight's, which has nothing to do with vampires or anything in the story, only works with the monetary backing equivalent to what the big houses can throw at it. Paying reviewers, huge publicity campaigns, and paying bookstores to feature the book make the cover, as long as it looks good, less important as to whether it fits certain genre needs. Does your book have that kind of money, or does it fit the needs of the genre?
|Find Lucretia T. Knight on|
Yes, a lot of consideration needs to go into your cover, and yes, readers won't give it a lot of conscious thought outside of whether they want the book or not, but that first impression, in those critical first seconds has an immense power. 70% ... Huge! Insure your book makes the best first impression it can. If you are not a professional-level skilled artist or designer, invest in one that is. The initial investment, compared to the years you'll be using it to promote your book is a small price to pay.
Onto wrapping up the next book
Until next time ...
This post edited by Grammarly*
*Blurbs and quotes provided are not edited by WillowRaven, but posted as provided by author/publisher.